Lockpoint Park
Lockpoint is a park identity I created. The park would replace the abandonments of a Wet N Wild Park in Lockpoint, Manitoba. The logo is a combination of a snowflake, star, and pine trees, all of which you can expect in the area. After illustrating my iconography, the next step was to establish a wayfinding system which included directional, interpretations, etc. It needed to be branded and legible.
Outcome
When designing directional signage, it was important to consider accessibility for the visually impaired, so I used a simple typeface and 2-colour palette. The signage was bevelled. In addition, iconography can be understood universally. The logo inspired a fence pattern and the shape of the directional arrows (pictured to the right). In summary, wayfinding is inclusive and must be comprehensible to anyone.
Lockpoint Park
Lockpoint is a park identity I created. The park would replace the abandonments of a Wet N Wild Park in Lockpoint, Manitoba. The logo is a combination of a snowflake, star, and pine trees, all of which you can expect in the area. After illustrating my iconography, the next step was to establish a wayfinding system which included directional, interpretations, etc. It needed to be branded and legible.
Outcome
When designing directional signage, it was important to consider accessibility for the visually impaired, so I used a simple typeface and 2-colour palette. The signage was bevelled. In addition, iconography can be understood universally. The logo inspired a fence pattern and the shape of the directional arrows (pictured to the right). In summary, wayfinding is inclusive and must be comprehensible to anyone.